By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. Melissa Locker is a writer and world renowned fish telepathist. Maybe one day well make a cup that is made with soy or something, but for now, WERE NOT SORRY, which was then shortened to, not sorry. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Leading PR Agency Omri Hurwitz Media Launches LinkedIn Social Media Service, New RollWorks Data: B2B Revenue Teams Agree that the Lead Is Not Dead, But Its Also Not Enou, Combining DAM and PIM, Image Relay Releases Marketing Delivery, 10Fold Unveils Industry-First Real-Time Reporting Solution to Track Marketing and PR Impact on, By signing up to receive our newsletter, you agree to our, Webinar How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. That was 2018. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. With every ad Reeses makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. "Not Sorry", in the age of public apologies, are words we seldom hear. Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. They want to be bold, unapologetic, and unexpected. If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. originated in marketing campaigns for this candy. 1st and Long: A Review of the Movie Blonde, Elderly Mother Makes Grave Mistake When She Assumes TV-MA is Meant for Mothers, Blake Lively Torn Between Pride of Husband Owning a Wireless Network and Embarrassment of Having to Use Mint Mobile, HIV Prevention Drug PrEP Hires DaBaby as New Spokesman, Netflix Takes Hit Amidst Coronavirus Crisis. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. Archived post. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. Reese's Peanut Butter Lovers and Chocolate Lovers Cups TV Spot, 'They're Back'. By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. Like, really lean in to it. 2017 GMC Acadia TV Spot, 'The Next Generation . Check out our FAQ Page. We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). To be kind, the effort is commendable. Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. It was big on Twitter back in 2010. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, Version. This is obviously a cry for help because later on in the movie another twist would have them not even be the murderer, the outbursting was due to some other unattended life trauma, but they take the wrap anyway because they felt it deserved. To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. Archived post. Once verified, the information you provide will be displayed on our site. If you're already a paid subscriber, please sign-in. Jargon The Website // Jargon The Website uses fabricated names in all of its stories, except in cases where public figures are being satirized. No one was asking if they were sorry or what they werent sorry for, they just confessed. The . Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at Comparing these commercials to old westerns is unfair to the westerns. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. Before posting or commenting, please check the rules in the sidebar. You can connect with Will Arnett on Facebook, Twitter, IMDB, and Wikipedia. Some Other Stuff That Could Tickle Your Fancy , Assuming Your Fancy Is Remotely Ticklish, An Attempt at a Damning Critique of John Cena Timed After This China/Taiwan Incident When its Easier to Hate On Him. Reeses hired Will Arnett as their new spokesperson. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? The step-father of all peanuts, Reeses. Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. More recent versions have themes specifically relating to buying Reeses for Halloween, with one (below) suggesting that you can always Undoubtedly there were estranged individuals who took this idea too far and too literally and have done nothing but make their lifes mission to take down the father of all peanuts, well actually I guess that would be the Planters man. Featuring top industry speakers including: Will Critcher - Death By Coffee, Director, Acquisition, Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria, Feeling Anxious? As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. Reddit and its partners use cookies and similar technologies to provide you with a better experience. 3 in Engagement Labs TotalSocial rankingof how food brands are doing in offline and online conversations, which is in line with Reeses ability to drive conversations around the brand. Reese's Cups I 'Ridges' Commercial I #NotSorry Reeses 208K subscribers Subscribe 7.8K 1M views 4 years ago Look at all those ridges. And to make it even harder to resist, we used real products across all our communications. also represents a 10-points increase in awareness since June 1. Literally just every ad for Reese's Not Sorry campign. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. Cookie Notice Privacy Policy. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. More companies should take on their wont do attitude and just sell their products without fear, if people want it theyll buy it, if they dont they wont. One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. I remember that. What a stupid slogan. The combination of peanut butter and chocolate will (probably) go down in history as one of the single greatest inventions in human history So when we were asked to relaunch the most popular candy brand (which does nearly $2 billion in sales annually) we decided to lean into the confidence that comes from being the best. Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. month. Last year, 14% of consumers said the same. No one wants a THIN Reeses peanut butter cup! It sent out a press release claiming it is giving you what you want. (Dont blame the victims of this edible injustice, Reeses!) one. "The dribbling musings of a second rate wit.". Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. We're not sorry we're better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Reeses ads are making an impression on Were not sorry. were reporting the same a year ago (on October 8, 2017), and slightly higher than the brands 2017 ad awareness peak of 28%, recorded in early November. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Cookie Notice In what is certainly a hacky comedic bit by now, for years past people would joke about how pathetic it is to be killed by a nut, as if they asked for or had any say in the allergy. Reese's has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. Not sorry. Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. If Mr. Peanut has sounded familiar to you in Planters' recent commercials, there's a good reason for that: the ads are voiced by none other than actor Bill Hader, of SNL fame and Barry acclaim. I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. Mars brand M&Ms recently debuted its first Halloween campaign in 11 yearsto run across TV, digital and print. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. This is sensible, but for years Reese had been effectively tempting us through the timeless art of seduction, why change?The website Market Dive has their now reason for the gear shift, claiming Reeses current slogan is a response to Mars 2015 slogan for Milky Way, Sorry, I Was Eating a Milky Way. | 3 p.m. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? By using our website you agree to the use of cookies as described in our. According to Dictionary.com it goes as far back as 2001. https://www.dictionary.com/e/slang/sorry-not-sorry/ [deleted] 2 yr. ago By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Is it a cry for help, or is it a cover up? (56) Buy Now. We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. By using iSpot.tv, you accept our. Any other use of real names is an accident and a coincidence. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. I check back every day to look for new content and it's usually good for at least half a chuckle.". Well here's the place to air your grievances! Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. Conversations around Reeses are also up this Halloween season, with 17% of consumers saying they had mentioned the brand in conversation over the past two weeks. My MAGA cousin does this not sorry crap on Facebook all the time. Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. In this way, Is James Earl Jones the spokesman for Arby's? #NotSorry Campaign Paying Off For Reese's - 10/15/2018. Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. Another, launched in late How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? New comments cannot be posted and votes cannot be cast. They are the character in the murder mystery who it definitely cant be. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. . Scan this QR code to download the app now. June, spotlights the new Reeses Pieces Cup. Reeses is no longer interested in their past persona. We created a new campaign and gave the brand a voice: Not Sorry. 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reeses, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, High stakes: Netflixs ad-supported tier arrives as marketers face uncertainty, Safe, lazy, boring: How Super Bowl LVII ads mostly fumbled, Popeyes celebrates New Orleans in first campaign by new AOR McKinney, FanDuel deepfakes young Charles Barkley into new spot, Dove pushes for legislation to protect kids self-esteem from social media, Pacsun turns to TikTok for livestream shopping, Connected car commerce in 2023: Three key must-know takeaways for visionary marketers, How to Meet Grocery Shoppers Where They Are, Pinterest Announces Third Party Ad Placement Partnerships, Beginning with Amazon, Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound, Godfather of AI quits Google with regrets and fears about his lifes work, How to Start Prioritizing Connected Work in 2023, A Marriage of Data and Creative: Making Advertisements Personal, Unlocking Hyper-Personalization Using Data & AI, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud, WPP CEO praises AI, GroupM success in positive Q1 results, Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry, Campaign Trail: DoorDash proves McDonalds food is iconic even in motion, Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reeses over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brands ad awareness peak of 28% in early November last year, according to an analysis by. and our and our Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together. The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. Given all of the facts we can make a lot of assumptions. What does it do? Password 2017 GMC Acadia TV Spot, 'The Next Generation of SUV Has Arrived' Song by The Who [T2], Bank of America Merill EdgeTV Spot, 'Born to Invest' Song by Billy Joel, Teenage Mutant Ninja Turtles: Out of the Shadows, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose', This site uses cookies to provide you with a great user experience.