Ill tell you more about them later. He was 83. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. Theres so much maintenance involved its a constant thing. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. Joe: Yeah. He hires the second developer. sort by. And my two sponsors, which Im grateful for are the company that will help you hire great developers. But anyway, then I get a call from the manufacturer and they say, Joe, I want to let you know that from now on, Honeywell has bought our company for millions of dollars and I just wanted to thank you for all the help. I look at that and I say, What the hell? Andrew: At its height, how much did BluBlocker generate in revenue? Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. ", "Carmine has drastically increased my income and growth in the matter of months. We sold 20 million pair. However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. Such as: And its not just the first sentence. of Associates: 425. He pioneered the concept of using toll-free numbers to accept credit card orders by phone I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. You might irritate some grammar scholars, but customers wont mind. People dont realize that television is an entertainment media. BluBlocker sunglasses, that was my total focus. But I agree. WebJoseph Sugerman is 75 years old today because Joseph's birthday is on 12/17/1947. I guess BluBlocker would have to stand up pretty tall. You want to have a headline that causes you to read the subheadline. That was an interesting insight that I got. I would write stories about different people. As of 2023, Joshua Suhermans net worth is . Joe: Yeah. And in the process, he got his new No. Then, alongside the customer knowledge he had, he would be able to come up with a winning sales concept. I could use those principles and make the newspaper really very, very popular. Thats exactly what I did. Andrew: Hey, everyone. Heres one you have in your book. If you can align ads with these primal feelings and desires, youll have no shortage of success as a writer. Thanks for being on here. If you suspect somebody as being not right, dont deal with them. One of the few pleasures of losing weight is stepping on your bathroom scale and seeing positive results. He's 79 years old and for nearly 60 years, Sugerman has dedicated his life to making a living dealing in juke boxes, pinball machines, arcade machines and gambling machines, especially gambling machines. He learned his trade from his father, the late Barney (Sugie) Sugerman, who was in the business before WWII. WebBurt Sugarmans net worth is $25 million. But not everything could be a winner. My purpose in life to leave a legacy of helping people live long and healthier lives and I sincerely believe we have the technology and the products to do that now, says Sugarman. He sold thousands of grapefruits. Ive got to start my own company. He did. We were the first ones to introduce many of these innovations in electronics. You follow it. Thats the copywriter, the guy who used to sell those BluBlocker sunglasses on TV. 12 Juicy Copywriting Samples to Feast Your Creative Brain On! So his ad needed to position the product as the best option on the market. This is such a great opportunity. What we found was something amazing. We sold them for something like 10 years. Its hard to say which one was my favorite, but I would say probably BluBlocker only because the sheer volume. Also we grew hair, which was a very interesting concept. If you can tell a story around your product or service or how you discovered the product, thats what we do with BluBlocker. Lets connect! Get the best of the best right now. He makes no outlandish promise about reliability and invites the reader to be the judge, showing implicit trust in their shrewd intelligence. Go to Toptal.com. My competition, my competitors, I was always friendly with them. Joe: Okay. I'm so grateful for his mentorship and what his online trainings have done for me! He is considered as a true legend in the field of TV entertainment. He wrote then and still writes all his own advertising copy for print, the Internet and TV. He went back home and he wrote his ad and he sent it to me. Is that why its effective? My brother looked around at the house where the wedding would take place and said, This is giant. Andrew: Yeah. And theyve continued to bang the quality drum with their current website copy. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. Joe: Grew hair. But I said, There was one feature I liked and that feature was how easy it was to install. The big fear that people have when they buy a thermostat is they have to hire an electrician to install it. (561) 278-5557 or (866) 879-2924, Copyright 2023 American Writers & Artists Institute, FREE TRAINING The Best Niche for New Writers, One Dollar to Try But This Ends TONIGHT, Today Only! Im really grateful to them for sponsoring. He didnt want to make any mistakes. I was not interested in a thermostat. He wanted to give it a shot. If you are a copywriter, business owner, or just someone I cant think of an example right now. Its called Toptal. Joe: I get great joy doing that. Is that what you mean, or do you mean in general write a lot? Are you talking about the property out in. I had to bring in extra operators, everything to take orders. Its like I worked my whole life to reach a point where I was with BluBlocker. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. He wrote this long blog post about how he decided to switch to Bench. It was just an eye-catching book cover. His first book, Success Forces was published in 1980 by Contemporary Books and he has completed three marketing books based on what he taught at his exclusive seminars--Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick and Television Secrets for Marketing Success. Joe: Ill give them one. Yeah. Do you find yourself using some of the triggers on people in person or with people in person? You can see the name of Burt Sugarman in the credits for the shows that go back as far as the early 1970s. So many businesses unfortunately only write copy that explains the factual pieces of information about an item. Copy that sells a winning concept will originate from a powerhouse brand strategy. Italy can make you think of pizza, pasta, and soccer. Maybe Rumble makes a deal with him. Sugarman says your prospect should feel in harmony with your copy. Each month youll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze. One of the things thats one of my triggers is honesty. Want Sales Copywriting that Snags, Compels and Converts. I said, How do you convince them when you guys just got started? And he said, Well, one of the things I do is I go in and say, I actually dont know very much right now. The copy of an ad needs to flow in a logical order. Andrew: I have a friend whos now selling his companys stuff, his software and partnerships with them to Google and Facebook and other companies. Chabad Intown blew off the doors on Jan. 15 with an atypical historian, storyteller and ex-mobster Myron Sugerman. . how is it spelled? I used that as a turning point. Hes the real deal. . Joe: If you want, you can send me a stamped, self-addressed envelope and everybody that does, I will send them a Batman card. That means you know them and their motivations and youre connecting with their pain points and desires. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. WebHow much money is Joshua Suherman worth at the age of 30 and whats his real net worth now? With each passing day, Jay Sugarman overall profits continue to rise, and he is becoming more popular on the sidelines. Go sign up and Im looking forward to talking about you in a future Toptal ad there. Have you ever heard a band play when one instrument is in the wrong key? What differentiates one dating app from another? I would say, Save the product because you never know when somebody in your neighborhood is going to be robbed. Id bring that up, the fear factor. It's only a matter of time. You mentioned earlier that you didnt have any experience with television but you decided not only to create your first infomercial but to also star in it. Theyre annotating them. Sugerman, who was How did I discover BluBlockers? In other words, like you said, you were so curious what was it like to look through those lenses. Lets try it. Its an immediate turn-off. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. Its everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. Joe: My office address is 3350 Palms Center Drive and thats Las Vegas, Nevada, of course, 89103. If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. Connect with your prospects desires and pain points. They feel, Well, hes telling us maybe its not a good name, but yeah, that seems like a really interesting product. We were in those publications. He said, This is not my life. You can see the same thing being done by every luxury brand in the world. They used his EXACT design and copy style to grab his attention. Thats in addition to a no-risk trial period of up to two weeks. The blue goes to the blue, and youre in business and youll have all the benefits of this product, which are numerous and theyre going to love the benefits. You can then rearrange them to make the most logical sequence and to align with what customers are thinking. You up for that? For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. And in order to know what would appeal to both parts of my brain, you would need to have discovered my motivations. I have a lot of fun with these and I pass them out to people. You delivered. Concept, brand, position. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of Success. I have the physical versions of these books, but theyre all available digitally on Amazon too, which Ive been enjoying. Do you have any f---ing idea how big that would be?" I figured, We can kind of duplicate that. So weve been doing that. Id like to try it. When you say that you read a lot about advertising, a lot of people read about a topic that theyre fascinated by. I still have quite a few of these left, and Im happy to share this with your audience. Everybody thought I was nuts. Andrew: Did you trying to follow up the sunglasses with something else that didnt work? Download our FREE, expert eBook to unravel the mysteries of high converting copy. Learn more, American Writers & Artists Institute It was just a pair of sunglasses. They say, Here are two developers. He talks to one, hes great. Do you have any f---ing idea how Guest speaker Myron Sugerman enthralled a packed Intown Chabad audience, seen here with Rabbi Ari Sollish, signing his book. So, okay. Here it is. Last year I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco and weve never seen so much grass. Andrew: Yeah. Would you? How do you come up with ideas like that? I point these out to my seminar participants. Delray Beach, FL 33444 It was one of the most successful promotions in their history. The second will do your books for you better than you ever could do it yourself. The part that Im amazed at is that you would come up with this creative way to poke people to get their attention with this offer that I dont know where it comes from. In 2005 a group of scientists presented Sugarman with a series of bio-tech compounds that utilized the latest peptide and stem cell technology in helping to expand the life span of the human race. They said, Joe, how are you doing it? You wouldnt believe how were doing it. I bet you get ripped off a lot. You wouldnt believe how often we get ripped off. We werent getting ripped off at all. What are you going to be when one of my audience members shows up at your place and says something similar? This is what we know about Jay Sugarman net worth based on a recent study by Forbes and business insiders: Its around more than a couple of million USD. But first, let me do my ad. So we created this infomercial. I think you want to come across as being likeable. Joe: Whats interesting about successthis might be an interesting insightI have found that you can go along going in the direction you think you should be going and then all of a sudden something comes up and directs you 90 degrees in a different direction and thats where youre going to make your success. I was very honest about how bad it was. There was a lineup of peoplewe had a retail storethere was a literally a lineup of people all the way around the block waiting to pick up their computer that they were getting for 50% off. Joe: It happened with me. Andrew: All right. Ill help out just so I can learn from you, and ended up being there. It was very much like running a business. Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. Joe: Well, thats a good point. If you're a premium member, you can save your likes. Members help make our journalism possible. Thats how Sugarman was able to keep a prospects attention throughout a whole page of copy. I remember feeling helpless in high school and college. Andrew: The property. It should do well. Well, he did. Furthermore, a customer that is advertised a prevention-oriented product wont be as likely to spend as much. Joe: This guy, they ran an ad, got the results and then the guy bought my book, The AdWeek Copywriting Manual, or whatever. Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. His major profession as a Producer has made him extremely wealthy. This means breaking them up into chunks. I discovered infomercials. People get kind of hooked. Celebrity Net Worth pegs Bidens estimated net worth at $9 million, however. WebBurt Sugarman's net worth is $25 million. We lost a couple million dollars on that venture. All of them available on Kindle, which is my preferred way of reading it and paper, of course. Joe Bidens Net Worth. Ill give you my credit card number over the phone? So, we think, Okay. In order to build a curiosity, I start knocking the product, calling it stupid, calling the name stupid, really blasting the product.. He rewrote the ad and it doubled response. Then I get a call from AT&T. Joe: At the height, of course, we were selling 300,000 pair a month. We took the garbage that she sent. So he goes to Toptal. Were betting that the Bears are going to win and to prove that, were going to sell you a computer. Is it just as easy as do a background check on your people? Burt Sugarman net worth: Burt Sugarman is an American television producer who has a net worth of $25 million. Burt Sugarman is a true legend in the world of TV entertainment. I want to understand how you understood what was in the customers minds. These words can be used interchangeably, but the concept(No pun intended), remains the same. Well, the Bears won. I would havethe infomercial was very much entertainment. You cant hire someone with a trial period of up to two weeks. This sucks the reader into the copy and they cant help but flow through the remaining ad. You can bring in greed. Andrew: I found in software that talking to customers is really important, to understand what they need, to understand how to create it, to understand if theyre following along with the flow of the software, to understand if the ads theyre writing and the landing pages all communicate things that matter to your customer. ' I put that in there. They said, Could you just ship it? People loved it. Joesugarman.net resolves to the IP addresses 208.113.203.40. So I went from selling electronics to all of a sudden my focus was totally not on BluBlocker sunglasses. Joe: Not really. How to Build a Winning Copywriter Portfolio from Scratch, Boost Your Bottom Line with the Right B2B Copywriter, Copywriter for Hire; Set Your Conversions on Fire, Dont Hire a Web Content Writer Until You Read These 7 Facts. Im telling people if they want to hire developers, they can go to Toptal. We used baseball stars. Weve never seen so much grass, and then the grass ends in the ocean, which is even more beautiful. We did very well. We made it entertaining. I run a team of word-slinging cowboys who go by the name of The Creative Copywriter. When I appeared on QVC, they did that once and our sales were terrible. Id have different columns. They were blown away. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of I would get up and they gave me five slots to sell it in. Position your product as the cure to a situation rather than a prevention. Hint: they found none. Exactly. A good friend of mine, Tony Hsieh from Zappos, did $1 billion a year in selling his shoes just through the internet. Bumble has stood out by making their dating app about equality and all their content highlights this mission. So whats the real key? I should do a one-sentence description of who Joseph Sugarman is and just move on. But I went with a story because it felt right. Youd be perfect for that shoot. She said, Okay. I took a photograph of it and ran it. Once you pick someone you can start work with them the next day. However, if the copy tells me that these cars keep their value and there is a more affordable way to lease the car, I may be more inclined to follow the path my emotions would lead me down. Seeing as its in the excess of 300 pages, Ill save you some time and sum up some of Sugarmans main writing strategies ahead if you keep reading . He wittily told readers that hed pay them $10 for every grammar mistake they found in ads. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. I put them on and I stopped squinting. He said that keeping track of revenue and expenses was becoming really painful. Thats cool, but customers dont really care. Andrew: I have an example of your curiosity in action. What do I have to lose?. It was really amazing. And some customers told Sugarman theyd cut the ad out and filed it away ready for when they needed it exactly as predicted. He said, Joe, weve got to have you teach all of our marketing people direct marketing and what you did in your book. So they hired me. . Joe: Well, what we did was the company came to us and they said, Were doing marginally well, but weve got a great product. And I said, Okay, if youve got a great product and youre doing marginally well, let me just take a look at it. They told me the name of it and how it works and all that kind of stuff. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. You wasted my time to read that ad, but I want you to know how compelling that copy was. So I really appreciated that. You can always Google. Burt Sugarman is an American film and television producer who has a net worth of $100 million. Now we sell a few thousand, but thats it. : Annual: $25 000 000 Monthly: $2083333,33 Weekly: $480769,23 Daily: $68493,15 A co-owner of the Los Angeles Football Club has been charged with orchestrating a scheme to gain control over two investment advisory firms so he and a
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